Brand Assets

ClawUp Brand Assets

Official logo files and color palette.

Logo Assets

Official exports from the ClawUp brand asset package for dark surfaces, light surfaces, mono use, and compact icon use.

The logo is built from two parts: the symbol and the logotype. They can be used together or separately.

Keep clear space around the logo equal to the height of the symbol so it always has enough breathing room.

Use the horizontal logo lockup for standard applications and the symbol for compact placements.

Primary lockup for dark interfaces and dark brand surfaces.

Use on white, warm neutral, or other bright backgrounds.

Single-color lockup for restrained layouts and monochrome applications.

For avatars, social media, favicons, and compact UI placements.

The official brand guideline defines a minimal palette: white and the ClawUp brand orange.

The current guideline includes two core colors only: White and the ClawUp brand color.

Use orange as the primary accent and white for clean high-contrast brand presentation.

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